Exploring ways and you can community, travel and receiving knowing the fresh richness various countries from inside the south-west and you can Eastern, determined the new 34-year-old architect and you can creator to convert the girl development and you may studies towards Imaginarium business that provides progressive gowns, accessories, jewellery and you will toys.

Because she don’t find a financial which would accept the girl a loan considering her small company, she is actually obligated to borrow funds out of a good microcredit organization having a very high come back price

Led by a powerful feeling to turn the girl imaginative appeal toward work and also to focus her time into doing a brand, when you look at the she already been a small business. In earlier times 5 years, she confronted many risks, ups and downs, and discovered service which helped her team endure and you will grow her records.

Since a person of one’s BizUp venture, that’s are used because of the Base 787 and you will Un Females and you can funded of the government of Joined Kindgom, she currently works on the strategy off her brand name and into the growing to help you color techniques regarding a routine for her outfits items in which she combines conventional cultural elements of the bedroom regarding Zmijanje of Manjaca with an alternate and you will modern lookup.

„Significance needs to be given to community. I am seeking customs plus standard into the whatever is due to record and you will old-fashioned ornamentals,” Aleksandra states.

Zmijanje was a place inside north-western Bosnia, anywhere between towns and cities away from Banja Luka, Mrkonjic Grad, Sanski Most and you may Kljuc, and this stayed as the an administrative-territorial device till the end of your 13th century and you can hence after altered the borders and significance. Society and you can society off Zmijanje was in fact kept having generations and they was at this time introduce into the Orthodox Christian society here. Brand new recognisable Zmijanje embroidery is on this new UNESCO Selection of Intangible Cultural Customs regarding Humanity while the 2014.

Just like the a graduate architect, Aleksandra struggled to obtain years into the an architecture bureau during next page the Banja Luka, since the a household constructor and you may lighting designer. Last year, she is actually working as a teaching assistant toward frameworks studies within the Thailand, and the someone and you may people for the at a distance nation exhibited their the richness they hold additionally the information on that it cultural traditions they had a need to come back to on the society out of their own families. Whenever she returned the place to find Banja Luka, she become finding a means to perform some identical to their Thai work colleagues – bring her own certain people a modern-day face. Out-of the girl private focus and also as a spare time activity, she become implementing brand new digitalisation of your own Zmijanje embroidery.

Later when she come Imaginarium, as a consequence of a coaching plan with the Japanese development service, she caused team advisors and you will performers who aided her attract work.

„We already been extremely broadly with my performs. Everything i is actually undertaking up to following, We started undertaking meanwhile: ceramics, seats, dresses, playthings, all kinds of things. ‘. It actually was and whenever We become along with this type of clothing things that have today’s phrase.”

Watching the best value and prospect of her framework with conventional trinkets is exhibited all over the world, Aleksandra been dealing with that it immediately recognisable brand name inside the Bosnia and you can Herzegovina.

She generated a wooden stamp that renders the newest Zmiping they to the textile, Aleksandra brings another look of the woman attire, that has attire from changeable depth, feminine kimonos and you can tops.

Right after which, whenever i is just starting to perform some digitalisation of the Zmijanje embroidery, it thought to me personally: ‘Better, why not do that?

24 months ago, due to insufficient money, Aleksandra faced a choice of both closing on the organization or wanting an approach to finance they. She grabbed they.